Top Web Design Trends To Watch In 2017

Every year, the web design industry goes through some sort of evolution cycle to stay relevant and inspiring.

Last year, I wrote about the top web design trends to watch in 2016, many of which have taken root and changed the way we understand design forever.

This year, like a number of UX experts, I’m betting on AI-powered chatbots, VR, and immersive storytelling trends to leave a permanent mark on the industry. Undoubtedly, we will also see a lot of last year’s trends continue to shape and influence the web design space.

Without further ado, let’s explore what design innovations can give your website a serious facelift in 2017.

VR and 360º video

Although the gadget world was abuzz last year with the exciting virtual reality (VR) announcements, the trend hasn’t made a huge impact on web design trends so far. One great example of how VR and 360º video can be incorporated into web design to create a breathtaking, interactive experience is Peugeot 208’s promo campaign that utilizes both technologies to showcase a new product.

Google’s Daydream VR headset is at the forefront of this movement, expanding our imagination of how the technology could be adapted for everyday use, but many other brands are jumping on the wagon too, including Playstation, HTC, and Microsoft. With so many possible practical uses of the gadget, we’re bound to see VR and 360º video finally bleeding into the web design space too.

Card design and grid layouts

First popularized by Pinterest, card design layouts continue to shape and influence web design trends and we will be seeing more of this dynamic grid style in 2017. What makes cards so appealing is the simplicity, organization, flexibility and responsiveness that they create. Grid layouts are particularly suitable for pages with an abundance of data, as they make the information more accessible and enticing. A web development agency htmlBoutique utilizes the grid layout to create unique compositions of case studies and give their portfolio an extra oomph that sets it apart from typical showcase pages.