Designer’s Guide to Promoting Yourself and Your Work
You can be the most creative and productive designer in the world, but it doesn’t mean anything without paid work. Designers can rely on repeat clients but it’s important to keep meeting new potential clients and building future relationships.
In this post I’d like to share tips and strategies for getting your work out there into the eyes of clients and other designers. There is no one best method to use, and in fact you should employ multiple strategies to garner the largest reach possible.
But make a game plan and learn why self-promotion is so important. Through practice it’ll become a lot easier like second nature.
It All Starts With A Portfolio
This should be obvious but I’m surprised how many designers have a weak portfolio of work, or even worse nothing at all.
Everyone uses the Internet and there’s no reason to believe this is slowing down.
If you do any digital work then you should have an online portfolio. This includes all creative jobs whether you’re an icon designer, web designer, digital artist, motion graphics designer, or anything similar. And this doesn’t mean that you need a custom website domain (although it’s a big help).
But you can setup a simple free portfolio on a service like Tumblr, Dribbble, or Behance.
People often browse these websites specifically looking for talent to hire. Your work needs to be good to actually land jobs. But having anything online is better than nothing.
You can always delete old work and upload new work as your skills improve.
But just get yourself online and get your work up. This makes it so much easier to share your work whenever someone wants to see what you can do.
The worst situation is when you meet a new potential client that’s looking for a designer but you have nothing to show them. So if you don’t have anything up online that should be your first step.
The problem is that some designers have no work history, and therefore have nothing to put in a portfolios. In this case I recommend building practice projects and using them as work samples. These projects can demonstrate your skillset and also force you to keep practicing.
To get started with your own portfolio check out these handy posts:
10 Ways to Promote Your Design Project
Tips for Creating a Great Personal Online Portfolio
Top 5 Free Portfolio Sites
Current Portfolio Trends of Creative Designers
Create An Awesome Design Portfolio With These 20 Pro Tips
Build A Social Following
Have you heard of the Seinfeld spec script written by Billy Domineau? He wrote a magnificent spec of Seinfeld with a plot surrounding the 9/11 attacks. Within a couple weeks of posting it online the script was shared on Twitter by fans and professional writers. Billy quickly received major media coverage and offers from talent agents looking to represent his writing.
This all happened from creating one project that blew up on the Internet. Never underestimate the power of social influence. This can radically improve your career and it doesn’t mean you have to go viral to see success.
One mistake I often see is a complete lack of social media presence. Designers can be somewhat isolated people which can lead to ignoring social media altogether.
But if you create awesome stuff then people will want to follow your work. This could be on Twitter, Instagram, YouTube, Dribbble, or all four networks combined(among many others).